Recent Blogs Internet Marketing Agency specializing in search engine optimization, website development, blogs & micro-sites,pay per click, social media, brand strategy, Public Relations 2.0 http://www.reddogdigital.com Tue, 26 Sep 2017 07:15:48 +0000 Joomla! 1.5 - Open Source Content Management en-gb Does Social Media Work? http://www.reddogdigital.com/whats-new/item/3-does-social-media-work?.html http://www.reddogdigital.com/whats-new/item/3-does-social-media-work?.html

Social Media is the way people communicate, socialize and gather information online. Traditionally, consumers have done this through print and broadcast media like newspapers, magazines and television. However, social media has many advantages over traditional media outlets. It’s relatively inexpensive and fairly easy for both individuals and businesses to publish or access information at will.

• Social networking now accounts for 11% of all time spent online in the US.
• A total of 234 million people age 13 and older in the U.S. used mobile devices in December 2009.
• Twitter processed more than one billion tweets in December 2009 and averages almost 40 million
   tweets per day.

No one can refute that social media has inundated our lives, but does it work? A recent report found that less than five percent of social media users say they regularly turn to social media for guidance on purchase decisions, and only 16% say they are more likely to buy from companies that advertise on social sites. Yet another recent study found that 71% of tweets generate no response or action at all.

No matter, for every person who says it doesn’t work, there is another who insists that it does. There is much confusion and lack of clear direction on whether social media works or not in helping businesses meet their marketing objectives. Yet, there is concrete evidence that it is indeed working for some.

Tips for using Social Media Successfully:
• Start with a plan: Identify audiences, objectives, define a strategy, tactics & choose measurement  
   tools
• Understand your targeted social media channel and its audience
• Target the correct users with your message
• Provide and share interesting, valuable content; educate, inform and entertain – in short ADD VALUE!

Successful social media marketing programs involve both listening and participation. You need to engage users and encourage them to interact with your brand on some level. That participation centers on giving value before expecting anything in return. So how do you measure success? Set pre-goal performance indicators like number of “friends”, increased traffic to site, comments, # of times your message is shared, etc. Perhaps you have another specific outcome that you wish to see occur as a result of your social media participation, like entries into a sweepstakes. No matter what your desired outcome, treat social media marketing similar to traditional marketing in that you need to understand your audience and have a clear communication plan and marketing goals that are measurable. Without planning and measurement, social media can become a big time sucker with no clear benefits.

To better manage your own social media, check out this article “Managing Your Social Media in One Hour a Day.”  For more information on Red Dog Digital’s social media marketing services, contact us today at 800-685-1253.
 

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What's New Wed, 13 Oct 2010 15:11:24 +0000
Does your company need a Website Redesign? http://www.reddogdigital.com/whats-new/item/2-does-your-company-need-a-website-redesign?.html http://www.reddogdigital.com/whats-new/item/2-does-your-company-need-a-website-redesign?.html So you’ve got a perfectly good website and you’re fairly happy with the way it looks. Maybe it doesn’t perform well in search engine rankings or you plan to make a few design changes in the future so the question becomes, does it make more sense to redesign your website or try to fix the old one?  Sometimes the time and money spent on updating an outdated website is more costly than starting from scratch with a new site. A website redesign would ensure your site has search engine friendly site architecture, plus the keywords and content you need for proper search engine optimization.

Another thing to consider is this…Google prefers fresh, dynamic content. If you haven’t made changes to your site in a while, chances are your competition has and your website is not performing as well as it should as a lead generation source. All things being equal, sites with dynamic content will perform better in search rankings at the end of the day.

Other times when a website redesign may be necessary:

•    If your business or products have changed drastically and you need to totally revamp the look and functionality of your website. 
•    You want to sell products online and your old site was not designed for e-commerce
•    You can’t find your website at all in keyword searches on the first 10 pages of Google
•    Your competitors have launched new sites recently

If you find your company site meets one or more of these criteria, then it may be time to consider a website redesign. A search engine friendly website should comply with Google’s algorithms since they receive the most search engine traffic. Since algorithms change frequently, having a website design that complies with current Google webmaster standards will give your site a boost against competitors with older sites.

Contact Red Dog Digital Marketing today for a quote on your company’s website design project.

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What's New Sat, 25 Sep 2010 21:28:08 +0000
What is Search Engine Optimization? http://www.reddogdigital.com/whats-new/item/1-what-is-search-engine-optimization?.html http://www.reddogdigital.com/whats-new/item/1-what-is-search-engine-optimization?.html Search engine optimization is the process of modifying a websites content and code, so the website can achieve a higher ranking in a particular search engine. If someone is searching online for gutter repair, and you’re a company that services gutters, then the goal is to show up on the first few pages of search engines for the keyword phrase “gutter repair”. Having your website properly optimized for the popular search terms in your industry, will help generate more website traffic and more leads.

How do search engines decide which websites to show when a web surfer conducts a search query? Every search engine has a formula that they use to determine which website pages they will serve.  This formula is known as an algorithm. Companies who specialize in SEO (search engine optimization) specialize in understanding search engine algorithms so they can properly program your website to perform favorably in keyword searches. However, a search engine’s algorithms are not exactly published information, but rather a bit of a trade secret. One component of algorithms is the keyword relevancy.  The more relevant keywords your site uses, the better it performs. When search engines first developed algorithms, programmers simply stuffed website meta tags (code) with keywords. This method has become outdated as algorithms have evolved and become more complex.

One new method that search engines use to rank pages of a website is link popularity. Link popularity is a way for the search engine to determine just how relevant a web page is to a certain search term. For example, if you are a real estate development company and you sell homes, having a builder link to your site from keywords like “Denver homes for Sale,” would help your site’s link popularity.  Three things to consider are the relevancy, quantity and quality of the links. If the site linking to you has a poor ranking or worse yet, is blacklisted, then those links can count against you. Likewise, if you don’t link from relevant sources using relevant keywords, the links can also hurt you, rather than help you. For instance, if your sister owns an ice cream shop and she links to your real estate development, search engines will see little relevance between “ice cream” and “real estate”, thus the link will probably not help much if at all.

Building link popularity and keyword content are just two of the many things that can affect your website’s search engine ranking. For more information about search engine optimization, visit us at www.RedDogDigital.com or contact us today.

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What's New Sat, 25 Sep 2010 21:19:23 +0000